RAIN Group and Clients Win Several Honors in 2022 Stevie® Awards for Sales & Customer Service

RAIN Group
4 min readMar 9, 2022

Global firm secures gold for best use of thought leadership in complex sales, silver for sales training practice of the year; clients recognized in sales team, business development categories

BOSTONMarch 9, 2022 RAIN Group, a global sales training company delivering award-winning results through in-person and virtual sales training, coaching, and reinforcement, announced today it won several honors in the 2022 Stevie® Awards for Sales & Customer Service.

The firm was awarded Gold for Best Use of Thought Leadership in Complex Sales and Silver for Sales Training Practice of the Year. In addition, RAIN Group’s client Covetrus won Bronze for Global Sales Team of the Year and BDO secured Bronze for Business Development Achievement of the Year.

“It’s always an honor to have our firm and clients recognized in this prominent awards program,” shared Erica Schultz, CMO of RAIN Group. “There are numerous sales training providers around the world and in the last year, we’ve done a lot to further set ourselves apart from the pack. There are more exciting things to come such as new technology offerings and our latest research is launching in the coming months.”

Winning Gold for Best Use of Thought Leadership in Complex Sales, RAIN Group’s virtual selling campaign received great praise from the judges for helping sellers and sales leaders navigate the new sales environment at the onset of the pandemic. The RAIN Group Center for Sales Research surveyed 500+ buyers and sellers to better understand their experiences with virtual selling. In response to the survey results, the Inc. 5,000 firm launched the virtual selling campaign, comprised of several pieces of content, including a report, eBook, toolkit, checklist, infographics, blogs, articles, and more.

Honored with Silver for Sales Training Practice of the Year, RAIN Group was recognized for its new learning architecture, impressive clients results, exceptional average delivery score, and contributions to the sales training community, including research reports on virtual selling and sales negotiations.

With a sales force dispersed across the U.S., the firm’s client Covetrus®, a global animal-health technology and services company, won Bronze for Global Sales Team of the Year for the success it achieved with the help of RAIN Group’s virtual sales training program.

“We partnered with RAIN Group to help enable our sales team around both consultative selling and key account management. With a mix of virtual sessions, application assignments, and coaching sessions, it has allowed our sellers to take it from the sessions to adoption in their day-to-day activities. This training has had a huge impact on us. We’ve already witnessed great results and continue to receive positive feedback from our sellers,” shared Todd Fach, director of sales learning & development at Covetrus.

BDO in Brisbane, a leading global accounting and advisory firm, won Bronze for Business Development Achievement of the Year in the Financial Services Industries. BDO partnered with RAIN Group to create a highly unique business development program that has already produced notable outcomes and has been rolled out by its Sydney office. While most employees dread training, BDO witnessed something very different: the firm now has a waitlist of people wanting to enroll in the business development program because they see how it will benefit their career.

“Working with the RAIN Group since 2016 has enabled BDO in Australia to remain consistent and progressive with our business development strategy. Our partnership has seen us increase collaboration amongst our teams and embed our business development culture across the firm,” said Tony Schiffmann, chief executive partner at BDO in Australia.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development, and sales professionals. More than 2,300 nominations from organizations of all sizes and in virtually every industry, in 51 nations, were considered in this year’s competition. Winners were determined by the average scores of more than 150 professionals worldwide on eight specialized judging committees.

“The nominations we received for the 2022 competition illustrate that business development, customer service, and sales professionals worldwide, in all sorts of organizations, have continued to innovate, thrive, and meet customer expectations during the COVID-19 pandemic,” said Stevie Awards president Maggie Gallagher Miller. “The judges have recognized and rewarded their achievements, and we join them in applauding this year’s winners for their continued success. We look forward to recognizing them on May 11.”

Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/Sales.

About RAIN Group

Founded in 2002, RAIN Group is a Top 20 Sales Training Company that delivers award-winning results through in-person and virtual sales training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Santiago, São Paulo, Seoul, Sydney, and Toronto. To learn more, visit http://www.raingroup.com.

About The Stevie Awards

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

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RAIN Group

Named a Top 20 Sales Training Company by Selling Power, RAIN Group delivers results through in-person and virtual sales training, coaching, and reinforcement.