RAIN Group Launches “Sales Capability and Execution Assessment” to Improve Sales Performance

RAIN Group
2 min readFeb 26, 2024


New evaluation tool allows sales leaders to benchmark teams, identify areas of focus

RAIN Group

RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced the launch of its newest solution, Sales Capability and Execution Assessment.

Winner of several Brandon Hall and Stevie awards, RAIN Group developed the evaluation tool to help sales organizations benchmark their sales team against performance targets, identify the most impactful areas of improvement, and create a plan for improving skills, execution, and results.

“Before sales leaders can commit to growth initiatives, careful planning is essential. However, identifying the most suitable areas for improvement can be challenging. The assessment is an ideal solution for sales organizations to pinpoint exactly what they need to do to improve sales performance,” shared Erica Schultz, CMO of RAIN Group.

The assessment and analysis process focuses primarily on identifying capability, mindset, and execution (productivity) baselines and gaps compared to our database of nearly 20 years of Top-Performer research and an organization’s top performance targets.

The Sales Capability and Execution Assessment includes:

  • Executive Summary: Key findings of our assessment, analysis, and recommendations for driving improvements, including effort, investment, risks, and targeted results.
  • Capabilities Assessment Summary: Aggregate assessment of sellers and sales managers to build the right capabilities development initiatives and track improvement and success.
  • Key Insights Summary: Report across key areas of sales and sales management, including findings and recommendations in each area.
  • Business Impact Analysis: Assessment of the business results to target, including key lead and lag measures to track improvement.
  • Current State and Path to New Reality: Graphical depiction of where you are in key sales and sales management areas, where you need to be, and steps to get there.
  • Execution Plan: Including overview, purpose, critical success factors, activities, deliverables, estimated costs, risks, and results metrics.
  • Survey Analysis and Verbatim Responses: Answers to all questions compared to relevant Top Performer data and a summary of comments made by your team members throughout the assessment process.

To learn more, visit https://www.rainsalestraining.com/solutions/sales-assessment.

About RAIN Group

Founded in 2002, RAIN Group is a Top 20 Sales Training Company that delivers award-winning results through training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in over 95 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Santiago, São Paulo, Seoul, Sydney, and Toronto. Learn more at https://www.rainsalestraining.com or follow us on LinkedIn https://www.linkedin.com/company/rain-group_2



RAIN Group

Named a Top 20 Sales Training Company by Selling Power, RAIN Group delivers results through in-person and virtual sales training, coaching, and reinforcement.