RAIN Group Named to Selling Power Magazine’s Top Sales Training Companies 2024 List

RAIN Group
3 min readMay 16, 2024


Global sales training company recognized by publication for ninth straight year

BOSTON — May 16, 2024 — RAIN Group, a global sales training company delivering award-winning results through in-person and virtual sales training, coaching, and reinforcement, announced it was named to Selling Power’s Top Sales Training Companies list.

Celebrating its ninth consecutive year on the list, RAIN Group was recognized by the publication for its success and growth in the last year.

“We’re honored to be recognized by Selling Power for our achievements. We had several launches, including programs, solutions, and resources, which have been well received by new and existing clients. We owe our success to our exceptional team whose commitment to excellence drives us forward,” shared Erica Schultz, CMO of RAIN Group. “This accolade reaffirms our commitment to excellence in sales training and our dedication to helping our clients achieve their sales goals.”

In 2023, the firm unveiled Self-Study+, Total Access, and three online sales training programs for individuals. In addition, the research division conducted three studies on crucial topics, including AI in the Sales Process, Onboarding New Sales Hires, and Top Sales Enablement Challenges and Priorities.

The firm also released a slew of free resources such as: Onboarding New Sales Hires Toolkit, Sales Forecasting Toolkit, Sales Recruitment Toolkit, Essential Guide to Sales Territory Planning, How to Tackle Top Sales and Enablement Challenges, Complete Guide to Sales Training Success (refresh), and two infographics “5 Ways to Win Buyers Over” and Mastering the Sales Cycle.”

According to Selling Power’s Publisher and Founder, Gerhard Gschwandtner, quality sales training remains paramount to B2B sales success. “As the economy continues to struggle with a soft landing, and AI is disrupting the sales landscape, having an effective and forward-focused sales organization is critical to accelerate revenue growth. Partnering with the best sales training companies will help ensure your team’s success.”

All companies on the list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions, and their company’s unique contributions to the sales training marketplace.

The main criteria used when comparing applicants and selecting the companies to include on this year’s list were:

  1. Depth and breadth of training offered
  2. Innovative offerings (specific training courses, methodology, or delivery methods)
  3. Contributions to the sales training market
  4. Strength of client satisfaction and overall client feedback

To evaluate applicants for the list, the Selling Power team surveyed and considered feedback from nearly 300 clients of the applicants.

View the list here. >>

About RAIN Group

Founded in 2002, RAIN Group is a Top Sales Training Company that delivers award-winning results through training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in more than 90 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Santiago, São Paulo, Seoul, Sydney, and Toronto. To learn more, visit: https://www.rainsalestraining.com



RAIN Group

Named a Top 20 Sales Training Company by Selling Power, RAIN Group delivers results through in-person and virtual sales training, coaching, and reinforcement.