RAIN Group Recognized in Global Research Firm’s Sales Training Services Landscape, Q4 2024

RAIN Group
2 min readNov 18, 2024

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BOSTON — November 18, 2024 RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced today it was recognized in Forrester’s Sales Training Services Landscape, Q4 2024 overview.

“We’re honored to be included. At RAIN Group, we’re committed to supporting B2B sales leaders as they drive meaningful change in their organizations. From implementing effective sales methodologies to reinforcing training and advancing selling skills, our programs are designed to create lasting behavior change that translates into measurable business results,” said Erica Schultz, CMO of RAIN Group.

The overview was led by Principal Analyst Eric Zines, and includes contributions from Dave Frankland, Peter Ostrow, Kaitlyn Coalson, and Kate Pierpont.

The report is available online to Forrester customers or for purchase here: https://www.forrester.com/report/RES181562

About RAIN Group

Founded in 2002, RAIN Group is a Top Sales Training Company that delivers award-winning results through training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in over 90 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Santiago, São Paulo, Seoul, Sydney, and Toronto. Learn more at http://www.raingroup.com

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RAIN Group
RAIN Group

Written by RAIN Group

Named a Top 20 Sales Training Company by Selling Power, RAIN Group delivers results through in-person and virtual sales training, coaching, and reinforcement.

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