RAIN Group Wins Gold for Sales Training Practice of the Year in the 2024 Stevie® Awards

RAIN Group
3 min readMay 13, 2024

Global firm takes top honors for its client results, new programs and solutions, and high client delivery scores; Receives silver for Best Use of Thought Leadership in Sales

BOSTONMay 13, 2024 RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced today it won gold for Sales Training Provider of the Year in the 2024 Stevie® Awards for Sales & Customer Service.

Acknowledged as ‘the most effective training ever,’ RAIN Group was recognized for its new programs, solutions, research projects, notable client results, and high client delivery scores.

Earning accolades from prestigious organizations and publications such as Selling Power, Training Industry, Brandon Hall Group, G2, and Gartner, RAIN Group launched several new solutions, including a Sales Capabilities and Execution Assessment, Self-Study+, Total Access, and Sales Skills Self-Assessment. In the last year, a new sales training course, Selling to Senior Executives, was added and three online courses on Virtual Selling, Sales Coaching, and Sales Management were released.

Achieving an average client delivery quality score of 4.8 out of 5, RAIN Group’s clients also reported numerous successes following the training. A global technology leader reported that seller win rates improved by 15% and they also witnessed increases in productivity and pipeline creation. In addition, a sales rep for a leading pharmaceutical company went from being in the bottom 20 to the no. 1 sales rep.

The firm also released new studies, including Sales Skills of Top-Performing Sellers and Managers, Top Challenges and Priorities for Sales Enablement Leaders, Onboarding New Sales Hires, and AI in the Sales Process.

“It’s an honor to receive these awards. In a competitive industry, this recognition underscores our commitment to excellence and innovation in training. It’s a testament to the dedication of our team, who consistently delivers customized solutions that drive real results for our clients,” shared Erica Schultz, CMO at RAIN Group.

The RAIN Group Center for Sales Research won silver for Best Use of Thought Leadership in Sales. The research division launched a global study of 1,000+ sales managers and sellers to learn what the best sales managers and coaches do, and what sets the best sellers apart from the rest. Results were shared in two reports, The Top-Performing Sales Manager and The Top-Performing Seller, and blogs, infographics, articles, and webinars.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development, and sales professionals. The Stevie Awards organizes nine of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards®.

Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at https://stevieawards.com/Sales.

About RAIN Group

Founded in 2002, RAIN Group is a Top 20 Sales Training Company that delivers award-winning results through in-person and virtual sales training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in over 90 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Santiago, São Paulo, Seoul, Sydney, and Toronto. Learn more at https://www.raingroup.com

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RAIN Group

Named a Top 20 Sales Training Company by Selling Power, RAIN Group delivers results through in-person and virtual sales training, coaching, and reinforcement.