[Webinar] How to Drive Buyer Urgency: Introducing the Buyer Change Blueprint

RAIN Group
2 min readFeb 17, 2025

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Deal velocity is one of the strongest indicators of whether you’ll win a sale. If a deal stalls, it’s likely that you haven’t demonstrated value, created a compelling enough case for change, or developed the trust and belief that you can do what you say you can.

So how do you do communicate all of this in a way that resonates with buyers and helps you stand out from your competition?

It starts with a Buyer Change Blueprint, a visual framework for aligning buyers’ needs with the results your solution can drive for their business.

In this webinar, Andy Springer, Chief Client Officer at RAIN Group, will build a Buyer Change Blueprint live and share how you can build your own and leverage it to drive action and urgency with your buyers.

You’ll learn:

  • The components of a framework for driving buyer action and change
  • How to set and communicate a clear vision for your buyers
  • The 5 cases for change every seller must make
  • How to work with buyers to ensure a rock-solid value case
  • How to frame your differentiators and advantages

This event is the perfect opportunity to drive deal velocity and excitement with your buyers.

Register here >> https://hubs.li/Q036_6VZ0

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RAIN Group
RAIN Group

Written by RAIN Group

Named a Top 20 Sales Training Company by Selling Power, RAIN Group delivers results through in-person and virtual sales training, coaching, and reinforcement.

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